What is Sales??
“Sales is just a activity by which right product reach to the right person, in which lots of persuasion involves.”
Sales and being Salesman seems very 'Creepy' and ‘below standard’ at first instance.
I am sure nobody entered this class with an aim to polish his or her selling skills and be a 'Successful Salesman'.
But if we really look deep into this, we all are salesman in some sense and some of us have been doing this job very well till now;;Contextually,
Selling means to sell your product, it can be your uniqueness or may be the expertise with which you are able to seek the attention of others or just persuade somebody to fulfill your demands.
From childhood itself we have the skills of a salesman, act like a salesman, seeking attention of our parents, that was a kind of selling we did, when we grew up we started excelling (if we did) in academics and get noticed by teachers that is again different kind of selling we did. When we were giving our competitive exams, we again passed through various selection processes and fought for best college (although we all were not good salesman at that point, we did make it to ITM). So we have been doing sales from that point of time when we weren’t even aware of the word ‘Sales’...and I hope mostly don’t know after knowing also, what is ‘Sales’ disappointing….!!
But seriously sales was never a motivation for me to pursue this management course and I m sure most of us still find it difficult to digest that their dream designation 'marketing manager ‘or brand manager’..(Or anything else.) Can’t be achieved without understanding the importance of sales..!!
Sales is the most important deep-rooted part of marketing...!!!!!
Talking about Me.; like others, I hated sales from the beginning.
My point view at that point of time:
"Rather die instead of being called as a salesman"
Because whatever I knew about selling, I could only recall it by the guy, who used to come at my door in a humdrum attire &voice,
Kept pressing my door bell and irritated me to the core… with his products.
I think we are unable to come out of that outlook.
Selling perspectives are far bigger than just door-to-door.
I kept this mentality till the point of time I entered ITM. It was the time when I really started dwelling deep into the nuances of the term “Selling”. Without any prejudice of 'Mendicancy', I realized this is something which I can’t escape...and top of that it is not that creepy, the way I am running from it...!!
I started taking interest in sales. I read about sales, being a good reader, I even read some books and many articles about sales. I kept working on my mindset, and start developing my interest towards it....
I know that I don’t have any sales experience....I don’t know the actual pain of selling and facing customers. But I have some Intuition that I can survive in this field, and I want to keep trust on this.
What I got to know from reading……..
It’s not necessary that you need some special training to be a good salesman.You just need to know, how to talk to people.
It’s not necessary that you need some special training to be a good salesman.You just need to know, how to talk to people.
And even if we can’t do this as an MBA student then it is mere waste. It’s not mandatory to know the conventional way of selling
"It’s better if your mind is blank, there are more chance you’ll find more innovative ways to sell.”
Why we try to run away from selling??
· Is that we can’t accept that we are ‘SALESMAN’
· We can’t afford to come out of our ‘EGO’.
· We are not used to listen ‘NO’.
I think this is the time to change our perception which we are carrying and start ‘thinking as Business and talk business only.’
Those who are interested in sales and will be interested eventually I want to suggest that take it as a challenge as I did because:
“We Indians are at best when we are challenged”
-Nandan Nilekani
*THESE ARE MY PERSONAL THOUGHTS,DONT FEEL OFFENDED,YOU CAN STICK WITH YOUR OLD MENTALITY..!!!
ASHISH SAXENA
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