Product Name: L’Oreal wet wipes
Price: Rs. 35
USP: Alcohol fee and Non
itchy
Sales pitch: A wet tissue that provides freshness whenever
needed. You don’t need to carry water or a napkin with you every time you go
out. All you have to do is carry L’Oreal wet wipes. They are easy to use and come
in two different types of packing. One with 25 wipes and the other one with 52
wipes. Beneficial to get the large pack so as to save money. Your skin needs gentle care and protection.
This is formulated to ensure the health of your delicate and sensitive skin.
Clinically tested for mildness, these products maintain the fragile balance and
compare well-being of your baby’s skin.
Competitor: Kara wet wipes
Innovative way of selling:
This can be used by everyone and by every age group. If in case you forgot to
wash your hands after lunch in the college and there I no water, you can always
use your wet wipes as this acts as a combination of water and a napkin. If you
have to go on a date after tiring hours at the college, use this and feel fresh
to have fun with your spouse.
This can also be used to cool down your mental pressure. Just
keep one L’Oreal wipe on your forehead, close you eyes and relax for 5 mins.
You will feel as fresh as a dew after using this produt. The fragrance makes
you go crazy. This is possible only when you use L’Oreal wet wipes. Available on almost all medical
stores and beauty shops.
Sales Proposal:
Tangibility-
* Available in different sizes
* Easy to open and recap after use
Assurance-
*Alcohol free
* Does not loose its moisture even after opening it frequently.
Responsiveness-
* Provides guarantee of non-itchy wipes
Reliability-
* Reliable service
* Provided at Appropriate price
Empathy -
Sales Proposal:
Tangibility-
* Available in different sizes
* Easy to open and recap after use
Assurance-
*Alcohol free
* Does not loose its moisture even after opening it frequently.
Responsiveness-
* Provides guarantee of non-itchy wipes
Reliability-
* Reliable service
* Provided at Appropriate price
Empathy -
* L'oreal used Aishwarya as its brand ambassador and capture the Indian market
~Sanya
23

No comments:
Post a Comment