Sunsilk shampoo

Product name:- Sunsilk shampoo sachet

Introduction:-  Sunsilk is a well known hair care brand, produced by the unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo.  Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide, and now in 69 countries.

Features:-  Susilk shampoo is available in different kind of features according to the customer requirement, like for damage hair, hair fall problem, shining problem. they had launched several kind of variety of shampoo,

- Black shine               

- Soft & smooth

- Damage hair treatment                                                         

- Hair fall treatment

- Anti dandruff

- Daily care.............etc. 

Sales pitch & promotional tricks:- As we all know that it is very well known and old brand in this category. When they came in Indian market they didn't got that much popularity but after launching the new variants for particular categories they got more benefit. They came in market with different kind of advertisement or promotional activity like seven(7) day challenge. Where at that particular period of time of campaigning they have challenged to every customer that if you have particular problems with your hair like hair fall, damage hair, dull hair etc., you use it at least for 7 days you will get confirmed improvement in your hair.

From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. Each hair “issue" variant links to an "expert” with the relevant specialist hair knowledge. For example,
Dr Francesca Fusco, a New York dermatologist, co-created a “hairfall” variant for the brand.

Jamal Hammadi for Black Shine, 

Rita Hazan for Vibrant Colour, 

Teddy Charles for Plumped Up Volume, 

Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and 

Yuko Yamashita - inventor of Japanese hair straightening process 'YUKO' - for Perfect Straight.

and the tag line of this collaboration is "SUNSILK, FOR EXPERT - TOUCHED HAIR" .

Price:- I have sunsilk product with me is black shine shampoo sachet cost of rs. one (1).

Major competitors:-  

            - Garnier

            - Head & shoulder

            - pantene

            - Dove

       

                                                                                  BY- Aniket yadav (16)