Theme for the week - हर एक सेलु ज़रूरी होता हैं
Today’s Introduction :
Philip Kotler’s visit to Hyderabad on the 5th March, 2012
Watch the interview -> here
“Aim of marketing is to raise the standard of living”
-Philip Kotler
Talking about 4 As –
Affordability
Accessibility
Availability
Attention
Passion is important but 100% efficiency can be achieved only when passion and learning go together.
Senior Interaction :
Mr.Prithvi [2011 passout] from Hindustan Pencils
He talked about setting sales target, factors affecting the sales target, the qualitative methods used, though it is not so good to use qualitative methods.
He shared about an instance when all the four zonal General Managers from the north, east, west and south met once to talk about setting sales target.
The director wanted to increase the sales by 20% as compared to the previous year’s sales of Rs.400 crores
And the south zonal GM instantly said that he can take one-third of the target [Rs.160 crores] and the rest to be shared by the other three zones.
This leaves with us a question to think – on what factors did the south zonal GM accepted for a target of one-third of the total sales target?
SOCHO!
We had few selu exercises today. Seems Dr.Ankush Sharma is kindling the interest of sales in some guys. J
Next Class : Evaluation of the sales force
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