2 hours in the shoes of a salesman

This is about a salesgirl in shoppers stop. She is a brand staff for Ocean which produces glasses. She is confident and smart as far as handling the customers and sales is concerned. Best thing about her is cross selling skills. Such that how she pulls the customers from other brands to purchase her brand by telling them that how her brand is more superior than others in quality, price etc.

She has some loyal customers who are foreigners. They visit her section 2 twice a month and make it a point they purchase few products.

There was an incidence where a corporate person had come to purchase glasses for an event. While he was checking other brands and other brand staff were not present, she convinced him to buy her brand as it is the best brand in the store. He purchased products worth a lakh from her.

She is very dedicated to work and loves being in the sales field as she possesses the quality of convincing people.  

Roshni Nair

Roll No : 46

2 hrs in the shoe of a saleman, week 2

As i started week 2 with the 'chacha' in the pan shop in cafe 9, i started understanding that it wasent all that i had noticed at first, there was more to it as time went by, sometimes there were times when he would be frustrated with customers too as they would not pay their products and similar things like that. Sometimes the he would even as someone else to call a person who is indebted to him so as to clear all the credit due to him before he went to his village for his son's marriage. He was planning to spend most of his savings into his son's marriage and return back in a month's time. He even made sure that his shop would continue running and hence kept a relative of his back to run the shop when he would go.

Two Hours in a Shoe Of A Salesman

Last week I went to R city mall and there I spend 3 hours with a sales girl standing at lakme stall. It was a good experience being with her. She has been there from the past 1 year and working really good.  Her way of working is that good that she has maintained a good customer relationship.  Customer really trusts her.  Whenever the customer comes she greeted them with a smile and gave then the best possible details of the product. She gives the offer information in such a way that customers mostly get attracted towards it.

Whenever the new product comes she gives them the information about it and customers easily buys them as they trust whatever she says.  She has successful implemented the procedure of customer relationship. In what so ever way she approached the customer it was always Genevieve and valid. She never gave the fake information to the customers.

 Submitted By:

Neha Chechi

Recap Of 16/02/2011

The journey of our sales class starts like this:
Anthem: "Socho Becho Seekho" sung by Sandesh Sharma. It goes like this Sochoge to seekhoge. Jo seekha hai wo hi to bechoge.
Then followed by Becho Exercise. A salesman needs to well informed about the product before pitching that product was the learning from the sales exercise.
The tag line for the week was :"Pitch Karo Hit Raho"

Sales pitch is a very important part of our sales presentation. There are 3 types of sales presentation

1) Canned Presentation: These are company's presentations, indusrty gives you the slides and they cant be changed or altered.

2)Organised Presentation: The salesman can change the slides that suits his purpose of selling the product accordingly.

3) Tailor Made: There are two types of sales presentation in these
Customerisation: You actually go to a specific customer and make changes according to his/her requirements.
Example: Maggi: They pitch in the market with that emotional feel by sharing the experiences of the customers consuming maggi: The packets of Maggi have Interviews of the customers consuming Maggi.

Customisation: This foccuses on a particular target group or a particular segment of customers.
Example:Dell Laptops-They customize their laptops for a particular group of customers.

Ingredients of a Sales Proposal:

Tangibility: This means what are its attributes like its price, distribution and ease of availabilty in the market.

Assurance- This means reconfirmation from customers about your product.

Responsiveness- Reaction and the reinforcement.
Example: Corporate sales- This helps you in closing the sales.
Fashion street- You need not quote the price unless you get a reaction from the customer.

Reliability: This is the most important ingredient in a sales proposal. You should never make false promises and never think of acheiving a short term goal.

Empathy: You always need to emapthize with your customer. When you empathize with your customer you gain loyalty in return from the customers.

Then there was given an assignment on creating a sales proposal for the products already chosen by everyone in the class as it would  not only help everyone in the Selling Exercise but will also improve the quality of the Becho Exercise.


SHASHANK KATIYAR
RMM 12

RECAP OF SESSION OF 16, FEB 2012


Pitch: Important subset of sales presentation.
3 types of sales presentation:-
1. CANNED
2. ORGANISED
3. TAILOR MADE

Canned Presentation:
Industry will give you a presentation and you can't change the slides.
Company specific slides.
Generally meant for new salesman/woman.

Organised Presentation:
A salesman can add or delete slides from the product presentation.
Its according to a salesman own perspective or prerogative.
It can be done by an experienced salesman.
Can be used if there is some mistake in the canned presentation.

Canned Presentation:
Most used now-a-days.
Individual specific presentation or customerisation presentation.

SALE PROPOSAL:
Features:-

1. Tangibility. (price, distribution, availability, dealer, network, after sale services, etc.)
2. Assurance. (reconfirmation)
3. Responsiveness. (reaction, important for closing of sales)
4. Reliability. (no false promises)
5. Empathy. (emphatic with your customers)


MIMANSA DEWAN
RMM-37

SEA GULL SAFETY PINS: SALES PITCH

PRODUCT FEATURES

As the name suggests, its safe

Tiny

Made up of stainless steal

A very small material but very effective.

Can be used at home, office, travel.

Good usability, worth its cost.

SALES PITCH

Sharp edges make it easy to tag, pierce and join things.

Secure and lasting spring tension distinguishes Sea Gull as a brand.

Tagging and de-tagging is easy

Round cap prevents from accidently hurting.

Small and easy to store and carry.

SALES PROPOSAL

Tangibility: tiny, smooth and safe.

Reliability: can be used everywhere, anywhere anytime.

Comes in two types of metal; silver-stainless steel and bronze-nickel based.

MIMANSA DEWAN

RMM-37

Recap of lec. 16/02/12

Pitch is central part.

Three types of sales pitch presentation/sales presentation.

·         Canned (u cannot do editing)

·         Organized (u can do editing, if u find any flaw in canned ppt)

·         Tailor made (Customization can be done, it is done for target customer)

Sales Proposal:-

·         Tangibility

·         Assurance

·         Responsiveness

·         Reliability

·         Empathy

  Written by 

   Abhishek Vishwakarma

its about a beauty saloon name SIGNATURE near my hostel i spend three hours there and noticed how the people there treat and convince the customer to come to their saloon again and again. i went there in evening as most of the customers comes during that time only from 5p.m. to 8:30 p.m. their i noticed how make every customer feel special ..if a customers visit them for the hair cut they not only gives them the haircut but also suggest oil and shampoo for their hairs.at times if they do not get the product in the market they ask the saloon people to bring that product for them. the saloon people treat all the customers as if they are their friends and not only gives them the services they ask for but also gives them information about new products  and how that can product help them to look good. i also noticed that people who stays nearby sometimes comes for no reason but just to have some chit chat with the people in saloon.he owner of saloon also gives discount to their regular customers. 

RECAP OF TODAY'S LECTURE

-SALES PITCH/USP:
-Pitch is an important subset of presentation.
For Instance, Sales pitch of Sony is “Quality with Price”
Types of Sales Presentation:
- Canned Presentation- This includes all the official slides which the industry provides and which cannot be altered.
- Organized Presentation- The presenter can put its own perspective and prerogative. If the marketer requires focusing on pricing, it can be a pricing oriented presentation.
-It can be location specific.
-Experience
-Due to flaw in canned presentation.
- Tailor-Made Presentation- It generally deals with customerization. It can be prepared differently for different market requirements.
Customization: It is generally segment based and targeted to a certain group of customers.
Customerization: It caters to the individual needs of the customer.
Eg, Maggi utilizes customerization as its USP. Depends upon customer feedback as in the advertisement ‘Meri Maggi’.
Sales Proposal: It is an important part of sales presentation.
(1) Tangibility: Product having tangible benefits.
(2) Assurance: Products providing with assurance of good quality and reliability. Eg, Fevicol.
(3) Responsiveness: It encompasses reaction and reinforcement about the product from the company. Eg, Meru Cabs.
(4) Reliability: There should be no false promises in pitch presentation as it will attract negative word of mouth and unsatisfied customer.
(5) Empathy: Companies that empathize with customers. Eg, McD, makemytrip, Dominos, etc.

By
Kshitij Sharma
RMM,26

Prasad's Sales presentation

Apollo hand sanitizer

Sales Pitch : Apollo hand sanitizer

  }Hand sanitizer is an instant type of cleansing material that can be safely used by children and adults.

  } Without using water or a towel, a pea-sized amount of hand sanitizer can be spread between the hands and fingers and then rubbed together until dry.

}Most hand sanitizers are designed to kill up to 99.99 percent of germs

Sumtimes when we go out we normally forget to wash our hands , this is where hand sanitizer comes into picture , it kills germs and bacteria  , it prevents them from entering our body while eating food with our  hand
Where it can be used ?

}It can be used in hospitals , where  safety and hygiene is of utmost care .

}It can be used in hotels , restaurant  by the kitchen staff before preparing food .

}Highest percentage of germs and bacteria are found in toilets , it must be used aftr using toilets .

}In day 2 day life to keep yourself healthy and free from germs.

Prasad Mahajan

32

AKSHAY TYAGI

akshay

RAHUL RANCHAN

VIJAYATA

Sales Pitch Vijayata

PALAK YADAV

JIGAR PAREKH

NEHA CHECHI

Sales Presentation on Revolution 2020_Kshitij_26_RMM

neha chehi

PRITI RAI

akshay tyagi

SANJALI GUPTA

sameer rmm

https://docs.google.com/presentation/pub?id=1g-WtaeCU4-ENKb4ANAWb5dkJRjUdWNRcWBP9fWSWBww&start=false&loop=false&delayms=3000

                              Sreejii earing

                               Its speciality

•     This beautiful creation is made from fish scales.

•     The scales are beautifully given different shapes.

•     Then painted with organic colours and stones are embedded on it.

                         Sales pitch

•     This beautiful work is very rare and lot of skill is required.

•     It will enhance the beauty of a woman.

•     The product is organic and non toxic.

Ingredients of sales proposal

•     Tangibility-its made of fish scales and attractive stones. The product is very light in weight.

•     Assurance- its from the house of sundaram, a non profit making concern.

•     Responsiveness- the product is available at every cosmetic and jewellery stores.

•     Empathy- the product is very light and easy to carry. Its material is anti allergic.

by falguni bhansali

rmm 34

PRODUCT NAME: DOVE

Dove has been the leading brand in soaps. Their target market is women.

Dove celebrates and salutes real women like you and commits itself to making you feel beautiful every day.

Dove assures you to give healthy and beautiful hair from root to tip.

Products offered by Dove:

Beauty Soap

Body wash

Antiperspirant/Deodorants

Face care

Shampoos and conditioners

hair fall therapy

Sales Pitch:

Sales Pitch will be offering good quality at reasonable prices.

Dove conditioner makes your hair soft and healthy.

They pitched into this market as they were very successful in skin care and body lotions.

Sales Proposal

Tangibility: The price of the product is Rs 69. It is available at all hyper market stores.

Assurance- Dove has been tested and proven to be the most effective conditioner by many women.

Responsiveness- Dove is made by Unilever so it is a trusted brand by the customers.

Reliability- According to the site mouthshut.com, it is a reliable and most liked by women.

Empathy-Dove cares for women. They care for real women

POOJA THAKUR
RMM 17

SALES PITCH OF A PRODUCT

PRODUCT : 4GB PEN DRIVE HP

TANGIBILITY :

1. Price– Rs 440

2. Portable & Durable

3. Availability – Easily available in electronics stores & stationary

4. Warranty – 2 years

5. Compatible with:- Windows 2000, XP,Vista, Linux,Ubuntu,Windows 7,Mac Os

6. Attractive

7. Used with PC's,Lap-top, Printer

ASSURANCE:-

The pen-drive provides 2 yr warranty & is durable as it is made of steel.

rRESPONSIVENESS:-

There are several pen drives which are available in the market but hp is a product that comes with affordable price as compared to it's core competitor's like i-ball, scan-disk, Transcend etc. Thus the above features make the customer respond in a positive manner.

positive way.

RELIABLE:-The company want's to be reliable to it's customer's. So,it promises to give an additional feature that a customer requires from the company
.EMPATHY:-

The customer is very price & brand conscious & hp is committed to provide these two features.

Submitted by:

Prem Kumar Sagar.

Roll no : 36

Sales Pitch of a Product

Product:- 4 GB Pen Drive (i- Ball)

Tangibility:-

1. Price = Rs. 420

2. Portable

3. Availability :- Everywhere in electronic stores.

4. Warranty:- 2 years

5. Compatible with:- Windows 98,XP,Vista, Linux, Ubuntu.

6. Red light blinks if it is working.

7. Look is very attractive.

8. Use with PC and Laptop.

Assurance:-

i-ball provides 2 yr warranty to exchange the product if it is not working properly.

Responsiveness:-

There are lots of PD (Pen drives) are available in the market but i-ball is with minimum price than the others competitor like HP 4 GB of Rs. 440 and scan disk 4 GB of Rs. 475. And i-ball also works with Win 98 but in case of HP pen drive it not works with Win 98. So customer can easily save 20 Rs. and customer respond in a positive way.

Reliable:-

If product is not working properly then company change it and give new pen drive . Because company want to be reliable to every customer but if product damaged by water or short circuit ,non-refundable.

Empathy:-

Customer can easily calculate features of i-ball by price and quality that is better than the other products.

Posted By:-

Abinash Kirti.

RMM- 42