Jigar Parekh - 25

14-02-2012

Recap

New tag line “Pitch Karo Hit Raho”

Started with the example of M.S.Dhoni, as he is a selu of leadership, the concept is he has succeeded by selling his leadership skills.

There was a point raised for selling exercise, everyone was only focusing on discounts and prices only but we were guided to look other aspects for sales.

Than few of them shared their experiences of the activity of two hours in the shoes of sales man:

Examples:

·         Panwala – This example was shared by Abhishek and he said that it is necessary to make a personal connect with the customers.

·         Shoppers stop – This example was shared by Nikky where she interacted with customer as a friend and we got an advice that while selling we need to be more professional.

·         Frankiewala – This example was shared by Karan where sales man said a word “Chalte-Raho” always move on never stop on the hurdles.

Discussion on Managing Channels:

Dependence on IT has a lot of impact on the complete system, and a useful point was made, that there should be human intervention.

Few good examples of innovative things were discussed like:

·         Shree Leather – Category Killer

With good promotion mix, innovative strategy to attract customer that buy 12 things and on the average price of the products get a product free of that price range.

·         Daily Bazar – Lucky name on Sunday gets the entire products for free.

Two things need to be seen that promotion is necessary but along with that it is necessary to empathize with the customers.

We have seen an overview on the conflict management also where we have learnt about Managing big organized and unorganized channels.

Now about the tag line Pitch Karo Hit Raho

Pitch – Anything or Everything to sale the product.

Pre-Sales-----à Sales Presentation---à Negotiation---à Alter Sales Science

Pitch should be:

·         With Speed

·         Need Based

·         Identify the Customer

·         Situation Based

·         Right Time

Examples:

·         Pidilite – Pakde Raho

·         Walmart - EDLP