Name: Roshni Nair - 46

Pitch Karo Hit Raho

Product Name: Munch (Nestle Product)

Competitor analysis:

Cadbury is the top most chocolate selling company in India. They usually use emotional quotient to target their consumers, such as having Cadbury during festival season “kuch meetha ho jaaye”.

 They had come up with one of their ads saying “aaj pehli tareek hai” where they targeted customers where they get their salaries on the first day of the month; they should enjoy it with having a Cadbury.

But Munch came up with that idea on right time that no need to wait for the first day of the month for the sweets in form of chocolates, they can have it at any point of time in the month. This campaign was a direct hit on Cadburys “aaj pehli tareek hai”. It was very successful Pitch to the direct customers.