PRODUCT IDENTIFICATION
Head & Shoulders
PITCH
Soothing care for itchy scalps, Helps relieve dry, itchy scalps, Shampoo for healthy hair and scalps, Light conditioning for beautifully soft hair.
Also well known to get rid of dandruff.
MARKET ANALYSIS
· Biggest competitors of this brand are clinic all clear and clinic plus.
· Unlike these brands head and shoulder gave more emphasis on one aspect which was getting rid of dandruff.
· Head and shoulders addressed different segment of customers by providing direct solution for their particular problems.
· It came with six variants:-
Head & Shoulders Smooth & Silky
Head & Shoulders Refreshing Menthol
Head & Shoulders Clean and Balanced:
Head & Shoulders Silky Black
Head & Shoulders Naturally Clean: Currently sold only in South and East India.
Head & Shoulders Nourishing Aloe Vera
Pramod kumar (glcrmm47)
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