Product : CEAT TYRES
Pitch : “STREETS ARE FILLED WITH IDIOTS”
MARKET RESEARCH:
It has established itself in the consumers’ minds with its tagline ‘Born Tough’, the tyre manufacturer has now gone all contemporary and adopted a new logo, which means the good old ‘rhino’ has trotted off somewhere.
Interestingly, CEAT is now more popularly associated with its CEAT Cricket Ratings.
And OF COURSE WE ARE SAYING THAT THE 2 WOMEN ARE THE IDIOTS FOR LEAVING THE KID ON THE ROAD!' Don't know why are u getting confused. The ad is not targeted to the women, but to the biker himself. The BIKER NEEDS GOOD GRIP TYRES LIKE CEAT because he will find many other idiot.
Video link: http://www.youtube.com/watch?v=Ygt4XGEUWEM
Posted by : Prem Kumar Sagar
Roll No : 36
No comments:
Post a Comment