PRODUCT NAME: DOVE

Dove has been the leading brand in soaps. Their target market is women.

Dove celebrates and salutes real women like you and commits itself to making you feel beautiful every day.

Dove assures you to give healthy and beautiful hair from root to tip.

Products offered by Dove:

Beauty Soap

Body wash

Antiperspirant/Deodorants

Face care

Shampoos and conditioners

hair fall therapy

Sales Pitch:

Sales Pitch will be offering good quality at reasonable prices.

Dove conditioner makes your hair soft and healthy.

They pitched into this market as they were very successful in skin care and body lotions.

Sales Proposal

Tangibility: The price of the product is Rs 69. It is available at all hyper market stores.

Assurance- Dove has been tested and proven to be the most effective conditioner by many women.

Responsiveness- Dove is made by Unilever so it is a trusted brand by the customers.

Reliability- According to the site mouthshut.com, it is a reliable and most liked by women.

Empathy-Dove cares for women. They care for real women

POOJA THAKUR
RMM 17