Monday, 13 February 2012


Product:Dell Alienware performance laptops

Sales Pitch: I would concentrate my pitch to the technical aspects of the laptop and its hardcore nature for the gaming with the versatile hardware in the machine. I would pitch it in performance focused areas like Music fans, science geeks and people handling graphics as it has high end hardware like 2GB nVIDIA graphics,1TB harddisk ,8GB RAM and lots other high performance charaters in it.

Market analysis:This being a very technical product with great features but not meant for normal users  would focus on gamers ,gaming consoles stations and science geeks , thus would take it to media institutes and animation studios.

Naveen Sreenivasan
Roll no. 40

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