PRODUCT-PARKER PEN

THIS PRODUCT IS THE MARKET LEADER SINCE 1963.

PRICING-75 rs.

SEGMENTATION-Upper section of the society,including senior exucitive and businessman.Young exeucitive and college going student.corporate market.

POSITIONING-The parker name itself certifies standard in quality and reliability.Shifted parker positioning form a serious ,daddy pens to a youthful and viberant brand.multiple price and product option to address the entire section of the consumers.

TARGET MARKET-Parker target group is top 15 millions families in india.primarily targetrd at the upper middle class consumer and senior level executive.target its vector brand  for young executive and beta brand for school and college student.

PITCH-The arrow design of the pen cap is signature style.this is a world class brand.the parker name has set very good in quality and reliability.

Pritam Mandal

Roll no-04