Monday, 13 February 2012


Product is Gatorade
Sales Pitch- It is a sports drink. Their target market are Sports players.
Market Analysis-It entered into the market when there was a lot of competition in the segment of cold drinks. Coca-Cola came with Minute Maid in the segment of fruit drink. So they targeted sports segment. 



SHASHANK KATIYAR
RMM 12

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