Product – Blackberry Case.

USP – Magnetic Chip that saves battery power.

Attributes - 

-A special magnetic chip that puts your phone on standby and switches off the screen which reduces phone consumption and saves Battery.

    -Saves the phone from scratches and dents.

   -Prevents any damage on the phone and screen.

   -Free Customised service where you can carve your name on the case.

Target Group – Targeting all segments ranging from middle class to upper class with Blackberry phones.

Sales Pitch –

-Customization of the product.

-Easy to carry.

-Easily Available.

-Affordable Price.

Sales Proposals - 

Tangibility -

- Customized Covers including your choice logos.

- Stylish covers matching your personality.

Assurance - 

- Good quality covers with long lasting promise.

- Provided by BlackBerry Co.

Responsiveness - 

- Available throughout the year.

- Enjoyed by customers.
Reliability - 
- Reliable service.
- Service provided throughout the year.