Thursday, 16 February 2012

Sales Pitch of a Product

Product:- 4 GB Pen Drive (i- Ball)

Tangibility:-

1. Price = Rs. 420

2. Portable

3. Availability :- Everywhere in electronic stores.

4. Warranty:- 2 years

5. Compatible with:- Windows 98,XP,Vista, Linux, Ubuntu.

6. Red light blinks if it is working.

7. Look is very attractive.

8. Use with PC and Laptop.

Assurance:-

i-ball provides 2 yr warranty to exchange the product if it is not working properly.

Responsiveness:-

There are lots of PD (Pen drives) are available in the market but i-ball is with minimum price than the others competitor like HP 4 GB of Rs. 440 and scan disk 4 GB of Rs. 475. And i-ball also works with Win 98 but in case of HP pen drive it not works with Win 98. So customer can easily save 20 Rs. and customer respond in a positive way.

Reliable:-

If product is not working properly then company change it and give new pen drive . Because company want to be reliable to every customer but if product damaged by water or short circuit ,non-refundable.

Empathy:-

Customer can easily calculate features of i-ball by price and quality that is better than the other products.

Posted By:-

Abinash Kirti.

RMM- 42

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