Saravanakumaran A
RMM 022
Product : Woodland Shoes
Pitch : Shoes for a true adventurer
Sales pitch mainly focuses on grabbing customers’ attention who has very little knowledge about the product. Woodlands rightly grabs the attention of the right group of its customers by providing them the right product as against its competitors. The innovative green and brown shades and its tree logo adds to its pitch.
Woodlands attracts people in the age group from 20-35. It gives a feeling of royalty and mainly focuses on people in urban areas. They provide the right product for people who are adventurous and people who expect a rugged, rough and long lasting product. Surveys on retailers and customers about the availability, durability, production, demand-supply and preferences, prices, variety, respectively were conducted and woodlands positions itself ahead of its competitors like Red Chief Shoes.
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