Thursday, 16 February 2012

SALES PITCH OF A PRODUCT

PRODUCT : 4GB PEN DRIVE HP

TANGIBILITY :

1. PriceRs 440

2. Portable & Durable

3. AvailabilityEasily available in electronics stores & stationary

4. Warranty2 years

5. Compatible with:- Windows 2000, XP,Vista, Linux,Ubuntu,Windows 7,Mac Os

6. Attractive

7. Used with PC's,Lap-top, Printer

ASSURANCE:-

The pen-drive provides 2 yr warranty & is durable as it is made of steel.

rRESPONSIVENESS:-

There are several pen drives which are available in the market but hp is a product that comes with affordable price as compared to it's core competitor's like i-ball, scan-disk, Transcend etc. Thus the above features make the customer respond in a positive manner.

positive way.

RELIABLE:-The company want's to be reliable to it's customer's. So,it promises to give an additional feature that a customer requires from the company
.
EMPATHY:-

The customer is very price & brand conscious & hp is committed to provide these two features.

Submitted by:

Prem Kumar Sagar.

Roll no : 36

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