“PITCH KARO HIT RAHO”

Product Chosen: AXE Deodorant

Pitch Analysis: Axe deodorant pitched its product to the right customer- The young generation men. The product portrayed itself as a deodorant that had capabilities to attract girls and not just one but many.  In one of her advertisement it shows that after applying the deodorant even angels come from heaven to the man. It also shows that the fragrance is so powerful that it can mute the environment around it. It also shows gives a sex appeal to its target audience. It says it’s the “AXE Effect”

Market analysis: Axe found that the today’s young generation man are devoted more to in styling, dressing well, being fashionable where its every intension is to attract other people. Axe exploited this need of the men and portrayed its product to fulfill these attraction needs. Also the sex appeal of men plays an important aspect to convince the customer. It goes with the tagline saying “Even Angels Will Fall”

By

Name: Chester Fernandes

Roll No: 06