Tuesday, 14 February 2012

Sales Pitch

Product name : Dove Soap
Company : Unilever 
Pitch : They challenge the definition of beauty. They say that beauty has become narrow and they want to defy the stereotype that only young, blond and tall are beautiful.
Dove gives our skin the extra nourishment it craves. It’s infused with a rich blend of shea butter that melts into dry, dull skin, leaving it soft, smooth and evenly-toned..
Competitor : Fiama Di wills by ITC

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