Recap Of 16/02/2011
The journey of our sales class starts like this:
Anthem: "Socho Becho Seekho" sung by Sandesh Sharma. It goes like this Sochoge to seekhoge. Jo seekha hai wo hi to bechoge.
Then followed by Becho Exercise. A salesman needs to well informed about the product before pitching that product was the learning from the sales exercise.
The tag line for the week was :"Pitch Karo Hit Raho"
Sales pitch is a very important part of our sales presentation. There are 3 types of sales presentation
1) Canned Presentation: These are company's presentations, indusrty gives you the slides and they cant be changed or altered.
2)Organised Presentation: The salesman can change the slides that suits his purpose of selling the product accordingly.
3) Tailor Made: There are two types of sales presentation in these
Customerisation: You actually go to a specific customer and make changes according to his/her requirements.
Example: Maggi: They pitch in the market with that emotional feel by sharing the experiences of the customers consuming maggi: The packets of Maggi have Interviews of the customers consuming Maggi.
Customisation: This foccuses on a particular target group or a particular segment of customers.
Example:Dell Laptops-They customize their laptops for a particular group of customers.
Ingredients of a Sales Proposal:
Tangibility: This means what are its attributes like its price, distribution and ease of availabilty in the market.
Assurance- This means reconfirmation from customers about your product.
Responsiveness- Reaction and the reinforcement.
Example: Corporate sales- This helps you in closing the sales.
Fashion street- You need not quote the price unless you get a reaction from the customer.
Reliability: This is the most important ingredient in a sales proposal. You should never make false promises and never think of acheiving a short term goal.
Empathy: You always need to emapthize with your customer. When you empathize with your customer you gain loyalty in return from the customers.
Then there was given an assignment on creating a sales proposal for the products already chosen by everyone in the class as it would not only help everyone in the Selling Exercise but will also improve the quality of the Becho Exercise.
SHASHANK KATIYAR
RMM 12
The journey of our sales class starts like this:
Anthem: "Socho Becho Seekho" sung by Sandesh Sharma. It goes like this Sochoge to seekhoge. Jo seekha hai wo hi to bechoge.
Then followed by Becho Exercise. A salesman needs to well informed about the product before pitching that product was the learning from the sales exercise.
The tag line for the week was :"Pitch Karo Hit Raho"
Sales pitch is a very important part of our sales presentation. There are 3 types of sales presentation
1) Canned Presentation: These are company's presentations, indusrty gives you the slides and they cant be changed or altered.
2)Organised Presentation: The salesman can change the slides that suits his purpose of selling the product accordingly.
3) Tailor Made: There are two types of sales presentation in these
Customerisation: You actually go to a specific customer and make changes according to his/her requirements.
Example: Maggi: They pitch in the market with that emotional feel by sharing the experiences of the customers consuming maggi: The packets of Maggi have Interviews of the customers consuming Maggi.
Customisation: This foccuses on a particular target group or a particular segment of customers.
Example:Dell Laptops-They customize their laptops for a particular group of customers.
Ingredients of a Sales Proposal:
Tangibility: This means what are its attributes like its price, distribution and ease of availabilty in the market.
Assurance- This means reconfirmation from customers about your product.
Responsiveness- Reaction and the reinforcement.
Example: Corporate sales- This helps you in closing the sales.
Fashion street- You need not quote the price unless you get a reaction from the customer.
Reliability: This is the most important ingredient in a sales proposal. You should never make false promises and never think of acheiving a short term goal.
Empathy: You always need to emapthize with your customer. When you empathize with your customer you gain loyalty in return from the customers.
Then there was given an assignment on creating a sales proposal for the products already chosen by everyone in the class as it would not only help everyone in the Selling Exercise but will also improve the quality of the Becho Exercise.
SHASHANK KATIYAR
RMM 12
No comments:
Post a Comment