Product: Parker pen
Pitch: Sales pitch is
its USP, the arrow design on pen cap which is signature style. Parker name has
standard in quality and reliability . Its world class brand. As parker pen is the world class brand and
its target customer are niche customer , they use to pitch to customer through
print media and brand also having brand ambassador like Amithabh Bachhan. They always
do promotional activity through advertising in television and facebook page
also through sponsoring various seminars and events.
Written By
Pritam Mandal
Rmm-04
No comments:
Post a Comment