Falguni Bhansali

Brand Name: - Vanish

Pitch: - This is a brand that pioneered the stain removal fabric care product category in India.

Co: - Rackitt &Benckiser

Market analysis: - it is a global leader in the fabric stain removal fabric care product category. This product was launched as vanish shakti in India. The problem faced while entering India

1)      Price was too high as compared to

2)      Although vanish is a specialist it is facing competition from other ordinary detergents which also claim to be stain removers.