Product to be sold :
Halwa - Edible sweets
Objective :
To make people aware of the various delicacies available for sale and to determine whether a prospective buyer buys from us or from our competitors.
The product to be sold, Halwa from Tirunelveli, Tamilnadu, unlike the ones available in rest of india are not cut into cubes, colored using artificial colors and wrapped in polythene covers. Hence we do not have similar competitive product as such so far.
Our product is a wholesome delicacy made of wheat and ghee and can be consumed as such. The availability of the product is limited only to the southern India and hence the speciality.
Target group-
"Kuch meetha jo jaye" - As said, every human wouldn't want to have a spicy life but something sweeter and everyone has the love for sweets and for those people, our product would definitely satisfy them. People in almost every age group.
What's special -
Our product is made from whole wheat, sugar and ghee which adds to the taste and the consistency of the sweet is unique and remains the same throughout the year of its preparation though it doesn't carry any brand attached with it other than its taste.
Reasons to buy -
Sweets are an integral part of joy and are consumed on almost every occasions viz. a viz., festivals, anniversaries, birthdays etc. Hence the frequency of purchase would be maximum during these special occasions.
The noticeable thing is that since the product is limited to the southern India, it becomes an edible souvenir :) and/or a gift to someone who couldn't get the product in their place.
Features -
Our product has a greater shelf life as compared to other similar delicacies that it remains unspoilt for upto a month even when not stored in a refrigerator. So it becomes a point that even families without refrigerator can purchase our product and store and consume as and when they like it.
It is available all throughout the year, fresh and hot and tastes best when consumed hot. The quality and the freshness of the product being sold is reassured that buyers can blindly buy them for immediate consumption.
We have different varieties of the product like plain wheat, cashew wheat and the price varies accordingly which is affordable by everyone irrespective of their income levels and sharing of opinions from fellow consumers who have already tasted our product would add to the reliability of our product and its worthiness.
We assure that consumers do not regret after their purchase. Our product is excellently packaged with air proof packs since many customers carry it long distances to gift it to their loved ones.
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