Bapan Deb
Brand Name: - Minute Maid Pulpy Orange
Co. Name: - Coco Cola
Pitch: - It is the 1st company in India to make a
fruit drink having natural pulp in it which symbolises fresh and natural.
Market analysis: - its competitors are other packaged juice makers
like Tropicana, Real, Active, etc. But it holds the market share on 12%. Its
launch was targeted at the increasingly health conscious market considering the
pesticide residue controversy in the country.
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