To accomplish my task of being in the shoe of a salesman for two hours I spend my 2 hours with the salesman named afzal khan. Afzal khan is a salesman in a mobile shop in sector-7. I went to his shop to buy a new prepaid connection during my early days in kharghar. Afzal khan is a perfect example of how to build long term relationship with the customer. In those 2 hours which I spent with him I observed that whatever queries or problems customers faces regarding enquiring the new product whether mobile or accessories(mobile accessories, speaker phone head phones, new recharge schemes, he has a very solid sales content or product knowledge then only he goes for pitching in the customer. Otherwise he asked his senior sales executive to handle the customer. Also afzal khan has build up the credibility to the extent that the owner of the shop is very much confident on afzal that he never mind afzal to open packaging of the new mobiles, accessories as well as other merchandise before showing it to customers. Apart from that with 3 years working in the same shop he has a complete knowledge of the consumer’s behavior that as soon as the consumers enter in the shop with the first step he put in the shop he was able to know that whether that consumer would buy a particular product or not. Moreover he also knows that which whether to waste more time on involving more time in involving in the negotiation process or not. Afzal khan is only class 10th pass but the way he tackles with the problems of the customers he can’t be judge by anyone that he is a class 10th pass. I went in the peak hours sales of his shop and with many consumers footfall I came to know about his talent.
Sameer singh tewatia (rmm 02)
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