Ek salesman ki gaatha:
His name is Muhammed, but people call him
'salesman'. He did not get into this profession after watching Rocket Singh or
after hearing something; he came into this profession as he had to feed a
family of four and save up money for his sister's wedding.
I met him in Big Bazaar, Kharghar where he
does his shift in additional overtime. He studied till 10th and
because of monetary imbalance he decided to drop his further education. What
all he does not have is not important but through years of experiencs, he has
mastered the most appreciative art we call “sales” - he knows how to sell a product and also “why
people buy” which makes him a compelling salesman.
To sale a product is an art which leave
most of the people shocked as a good salesman can sell his customer anything by
his /her convincing abilities and professional tone, and these all things were
there in “Muhammed”. He knew every possible price tag, size, of any product
which was possibly present in Big Bazaar. His ability to convince people makes
his work easy as he knows the “achilles heel” of his customers because of his
expierence. He talks to his customer, gets to know what he/ she has in mind,
their attitudes towards the product and then pursue them till they buy that product.
His shift starts by 8:00 in the morning
till 8:00 in the night. In this time shift he takes care of warehouse,
assortment of products, refilling of products and last but not the least to
sell products. He knows how to sandwich the price of the product; for example,
during “sabse saste paanch din”, Garnier came with an offer on their deodorant
where they gave 1+1 at Rs.150 but the catch was
that they gave lesser volume with respect to ml. This offer initially took
off but many some customers outsmarted the offer by calculating that they are
not gaining any profit in this deal.
This is where Muhammed comes into the picture - what he did is firstly he started telling
qualities and the USP of that deodrant, in between he said the price and after
that he again said some qualities of that product and as a result people bought
that deodrant without wasting a second.
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