ONE DAY IN THE SHOE OF A SELLU

I visited an insurance agent Mithun Sharma who works with IndusInd bank. He has been working there since 2 years and has a vast experience in this field of selling insurances so I spoke to him as I wanted to analyse his way of selling services.

In two hours which I spend with him, I came to know its really difficult to sell Insurance as people don’t trust on the services provided by the company and they like to stick on to the traditional insurance companies like ICICI and SBI.

He sells AVIVA  Life Insurance to his clients. Most of the clients don’t turn up once they enquire about the policies of the Insurance plan. Selling Insurance plan is not easy because if the customer is not willing to buy, u can’t persuade him to buy the plan. The customers are usually rigid in their approach as they are brand loyal to traditional companies and moreover you can’t change their mindset no matter how much ever excellent services you offer.

Though the conversion rate is very low, he still doesn’t lose his patience and remains calm and enthusiastic about his work. This is a very important quality that a salesman should possess to excel and go ahead in career.

Pramod Kumar 

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