Name: Jigar Parekh - 25

Pitch Karo Hit Raho

Product Name: Nebi card by Torrent Pharmaceuticals (Active Ingredient : Nebivolol)

Competitor Analysis:

Nebivolol was the active ingredient only produced by Cadila during that time, and their product name was NODON it is a very good product running in todays time also and very frequently written by Doctors for Blood Pressure Patients.

Here I am talking about the Dr.R.D.Koshiya, he was writing the product NODON of Cadila Pharmaceuticals very well around 50,000 INR per month but suddenly the problem with Medical Representative on topic of Physicians sample, offers given to him and few others and than

MR of Torrent was pitching exactly on the time by analysis done on nearby Medical shop that doctor is gradually decreasing the use of Nodon so Torrent MR offered a good relation and long term promises and that is the time Doctor was converted.

So important thing by MR of Torrent were:

Good Potential recognition in Doctor.

Good Timing analysis at Medical shop.

Opportunity grabbed.

[Note: Nebicard gets active ingredient from Cadila today also and the market share is around 65% and Cadila`s share is around 7%]