Monday, 13 February 2012

Product: 
The Times of India and The Hindu.

Sales Pitch:
Both the newspaper is doing frontal attack on each other to attract more customers.

Market Analysis:
The ongoing brand war between two leading newspapers i.e, The Times of India and The Hindu is a hot issue these days. Both are doing comparative advertising against each other.




Mimansa
RMM-37

No comments:

Post a Comment