Video link http://www.youtube.com/watch?v=tNE3l2LPiEY

Product – Surf Excel

TAG LINE : daag ache hai

SALES PITCH: Means by which we attract the customers at the right time to make them buy our product

Surf Excel is most popular amidst the upper middle class women.

Marketing Strategy : Though the price is high they are competing with fellow products like Ariel, Rin, Tide who try to compete with Surf Excel by following similar strategies of inducing  aroma in their products which attract women from middle class as well.

Rohit Poddar

Roll NO 54